Like any other business owner, you want to foster a sense of community and uniformity at your workplace and make your brand relatable and visible. To achieve these goals, many workplaces have adopted branded corporate clothing. Below are reasons why you should consider doing the same.
1. Fosters team spirit
Branded corporate clothing containing the company’s logo or name helps to bring a sense of community and belonging among your employees. It helps them to feel important and vital to the success of the organization. Employees can wear their branded clothes to team-building activities or office to help them feel part of the big corporate family. This can help to boost their morale in doing their job, leading to instances where they will go above and beyond their typical duties.
Ideally, consider varying colours for different levels of employees to create the corporate hierarchy. For example, managers can wear white shirts to distinguish them from people they supervise who might be wearing blue shirts. This makes it easy for customers to know the right person to approach for assistance.
2. Increases your brand exposure
Having branded uniforms is a free way to advertise your company to your potential customers. They are essential in creating a unique identity that people can then identify with. Your employees can be uniquely identified everywhere they go and customers get to experience your brand whenever they interact with them. Your employees become brand ambassadors both within and outside the workplace.
You need to ensure the uniqueness of your logo to avoid customers confusing it for other popular brands. Consult a branding company to advise you of the best designs will make the most significant impact and allow you to sell your company’s identity and demonstrate why it should be the preferred choice.
3. Improves security
It is hard for employees in a large corporate organization to keep track of each other. However, having pieces of apparel featuring the company’s logo or name can help them quickly identify each other. You can have different dress codes for workers working in various departments.
Having different types of branded clothing can help security also because you can easily determine which employee may be in the wrong place. Consider a bank, for example. Cleaners can have different branded clothes from the ones worn by the cashiers. Therefore it is easier to determine where each type of employee is supposed to be.
4. Enhances pride & responsibility among employees
Well-tailored and branded corporate clothing helps to bring a sense of pride and responsibility among employees. Employees are aware that they represent the company’s image with their dress code hence strive to maintain a higher standard of behavior in all their activities. This is largely due to an awareness that the brand image can facilitate customers to gain confidence in your brand.
It is important to note that employees will be more likely to wear corporate clothing with pride if they like and enjoy wearing it. Therefore, you may want to consider consulting with your employees to get an idea of their preferences and what they are most likely to wear.
5. Promotes corporate culture
Branded clothes assist in creating a distinct corporate culture. Different corporate apparel items will display a different culture. Do you prefer collared shirts or branded t-shirts? Button-down or Polo shirts? While t-shirts are considered more casual and fun, button-down shirts are more preferred for creating a more professional environment.
Creating a unique corporate culture will make it easier for your employees to select the right outfits when reporting to work. This will help to prevent dress code violations in the workplace. More importantly, it will help the workers to identify with the value, goals, and mission of your organization.