Are you a new real estate agent? You may have just started working this job or embarked on this exciting career path for some time. Either way, you might be wondering what you could do to get more clients. Your clientele is what keeps your business going. You will need a steady stream of buyers and sellers to keep your real estate career afloat.
There are different ways to get more real estate clients. To promote yourself, paying for ads should help drive more traffic to your website or your latest listing page. But is there a way to get more clients without paying a fortune for publicity? Yes, there is! The following tips will show you how to get more real estate clients without spending too much money.
Here are nine business tips for how to get more real estate clients:
1. Ask people you know for referrals
One of the easiest ways to find real estate clients is to talk to people you already know. Your friends, family, and neighbours might not need the services of a real estate agent, but they know you, and they trust you. If someone they know needs to buy or sell a house, they will be happy to mention your name.
You should also keep in touch with your past clients and humbly ask them for referrals.
2. Attend networking events
You can’t succeed in real estate if no one knows you and you don’t know anyone. And if you want to know people, you must put yourself out there.
Attend networking events, both those meant for real estate professionals, and those meant for the general public. Meeting people and building relationships with them will help you get more real estate clients in the long run.
3. Learn about body language
Whether we realize it or not, we are more likely to want to work with someone who looks confident than with someone who seems anxious or awkward. You must seem confident and reliable if you want more potential clients to pay attention to you.
To boost your confidence, use real estate agent coaching to learn more about body language. The coaching lessons provide tips and guidance that will help you thrive in your real estate agent career. Once you become better at reading other people’s body language, you will be better at understanding their needs and at helping them.
4. Maintain a consistent presence on social media
You are probably already on social media. But do you post regularly, or do you simply share your listings occasionally?
Maintaining a consistent presence on social media will help you get noticed by people who need your services. The pictures, quotes, articles and videos you post should reflect your personality and your unique brand as a real estate agent.
Be sure to take some time to interact with your potential clients and answer their questions.
5. Make videos to show potential clients who you are
Do you enjoy watching videos online? A lot of people do, so if you can create interesting videos, you should be able to get more real estate clients.
Many people will want to know who a real estate agent is before doing business with them. Videos are a great way to show how knowledgeable you are, but they also allow you to showcase your personality and sense of humour.
If people love your videos, they will want to get in touch with you!
6. Give some value to your potential clients
Most people don’t pay attention to online ads. On the other hand, they love free content that teaches them something valuable, shows them how to do something, or helps them solve a problem.
Provide some value to your potential clients. If they find your blog post, ebook, tutorial, or infographic interesting and useful, they will be more likely to remember you when they need a real estate agent.
7. Make your open houses memorable
You probably already host open house events. To get more real estate clients, make more effort to make each open house memorable.
Play some music, and have great snacks for everyone who attends. You want your next open house to be a fun event that everyone in the neighbourhood will want to attend, even if they are not currently looking for a house.
Open houses are a good way to network, meet people, and build your reputation.
8. Send handwritten notes
You never know when your past clients could give you a referral and help you get more clients. A good way to stay in touch with them is to send handwritten notes to thank them for doing business with you or celebrate special events.
It could be as simple as a beautiful card that celebrates the anniversary of their first year living in their new home. Handwritten notes are thoughtful gestures that will not go unnoticed.
9. Be genuine
There are many real estate agents out there, and if you want to stand out and get more clients, you have to be yourself. Be genuine. Don’t be afraid to show your personality in everything you do, whether making an informative video, replying to someone’s question on social media, or asking a past client for a referral.
